Showing posts with label High Trust Chapter. Show all posts
Showing posts with label High Trust Chapter. Show all posts
Wednesday, January 4, 2012
Friday, June 10, 2011
Where the REAL power of BNI is manifested!
A few days ago I had an interesting discussion with a fellow BNI member regarding, what we were calling, "Business Categories". As we all know, one of the key features of BNI is that you get to "lock out your competition" when you join a chapter. This means if an electrician joins a chapter, another electrician CANNOT join the same chapter, thus, locking out one's competition.
What I wanted to discuss here is that locking out one's competition, DOES NOT mean that you are able to lock out TARGET MARKETS, nor should you want to! Let me explain the difference between the two and how, when leveraged properly, can actually INCREASE YOUR BUSINESS and help your chapter stats.
First: The BNI Business Category
The category that you are "locking out of your chapter" is the one that does the EXACT same thing as you do. Like, you can't have two electricians, or two video production people in your chapter. Competition refers to DIRECT competition in the exact same line of business that you are. In a BNI chapter you get to be the ONLY one that promotes your specific and unique products and services, without any direct competition. This is a GREAT thing and allows you to have a captive audience when you give your Sales Manager Moment and ask for specific referrals.
Second: The Target Market
Now, the target market that you are going after with your word of mouth marketing efforts is a totally different piece to this pie. A target market is a specialized group of people, business, demographics, etc. that you are looking to connect with your business' products, services, etc. Target markets ARE NOT locked out in of a BNI chapter, and why would they? Many different categories of businesses can service the SAME target market within a chapter. Let me give you an example:
A mortgage professional is launching a new spin on an existing product and he needs help to vocalize and illustrate what his "package" entails. He falls within the "start-up" target market. Now there are MANY categories of businesses that can help this mortgage professional and ALL OF THEM could be in the SAME CHAPTER! He could use a Brand Marketing Specialist, a Media Creation Specialist, a Web Designer, an SEO professional, and the list could go on.
Third: Using Your Category to Leverage a Target Market
My point is that the Start-up Target market is not off limits in a chapter just because YOUR category can service it. Your business can service that target market DIFFERENTLY than anyone else in your chapter, and that uniqueness of service is how your competition is "locked out of the chapter", not by the target markets that you and other members might be able to serve. In the example above, all of those business categories are in the SAME chapter... OUR CHAPTER to be exact, and all of them bring a unique service to the equation that the others do not provide.
You may have seen this configuration before... it's called a Power Team! A TRUE Power Team is one that not only passes referrals to each other, but the members within are habitual connectors to the target markets which everyone on the Power Team can serve. Through the power of cooperation and innovation between Power Team members, MASSIVE TYFCB can be generated.
So, the moral of the story is: Don't get confused between a BUSINESS CATEGORY and a TARGET MARKET. Who you are and what you provide will be unique to the chapter, but who you can serve with your product or service is WIDE OPEN for others in your chapter to service as well. Here is an example to push this idea home for you...
A Nutritionist, a Chiropractor, Personal Trainer, and a Health/Beauty professional all stand up in their Sales Manager Moments and ask for referrals to people trying to lose weight. Is this a bad thing? Absolutely not! This is a GREAT thing! Why? Well, all four professionals can service that weight loss client in a unique way within their business offerings. Just because the Chiropractor connects with the client first, DOES NOT mean the other three are "out of luck". With the Givers Gain mentality, that Chiropractor should be looking for ways to include the Nutritionist AND the Health/Beauty professional AND the Personal Trainer within the overall service package for that client. Oh wait... that would mean that those CATEGORIES should sit down and have a Four-On-Four and figure out how they all can BEST refer and include each other in their client acquisition phases! And if they do that... well, they are on their way to creating an alliance that is based on mutual benefit for everyone... They are on their way to creating a POWER TEAM!
Don't take my word for it... ask the Power Teams that exist in High Trust. LBLS Power Team, The Media Marketing Power Team, The Business Development Power Team. They all will tell you the SAME thing.
If we all look at ways to INCLUDE instead of EXCLUDE... all of our businesses will grow in proportion. I hope this was enlightening and I look forward to seeing YOU at a local TARGET MARKET very soon!
Dan Fowler
Red River Productions
www.redriverpro.com
What I wanted to discuss here is that locking out one's competition, DOES NOT mean that you are able to lock out TARGET MARKETS, nor should you want to! Let me explain the difference between the two and how, when leveraged properly, can actually INCREASE YOUR BUSINESS and help your chapter stats.
First: The BNI Business Category
The category that you are "locking out of your chapter" is the one that does the EXACT same thing as you do. Like, you can't have two electricians, or two video production people in your chapter. Competition refers to DIRECT competition in the exact same line of business that you are. In a BNI chapter you get to be the ONLY one that promotes your specific and unique products and services, without any direct competition. This is a GREAT thing and allows you to have a captive audience when you give your Sales Manager Moment and ask for specific referrals.
Second: The Target Market
Now, the target market that you are going after with your word of mouth marketing efforts is a totally different piece to this pie. A target market is a specialized group of people, business, demographics, etc. that you are looking to connect with your business' products, services, etc. Target markets ARE NOT locked out in of a BNI chapter, and why would they? Many different categories of businesses can service the SAME target market within a chapter. Let me give you an example:
A mortgage professional is launching a new spin on an existing product and he needs help to vocalize and illustrate what his "package" entails. He falls within the "start-up" target market. Now there are MANY categories of businesses that can help this mortgage professional and ALL OF THEM could be in the SAME CHAPTER! He could use a Brand Marketing Specialist, a Media Creation Specialist, a Web Designer, an SEO professional, and the list could go on.
Third: Using Your Category to Leverage a Target Market
My point is that the Start-up Target market is not off limits in a chapter just because YOUR category can service it. Your business can service that target market DIFFERENTLY than anyone else in your chapter, and that uniqueness of service is how your competition is "locked out of the chapter", not by the target markets that you and other members might be able to serve. In the example above, all of those business categories are in the SAME chapter... OUR CHAPTER to be exact, and all of them bring a unique service to the equation that the others do not provide.
You may have seen this configuration before... it's called a Power Team! A TRUE Power Team is one that not only passes referrals to each other, but the members within are habitual connectors to the target markets which everyone on the Power Team can serve. Through the power of cooperation and innovation between Power Team members, MASSIVE TYFCB can be generated.
So, the moral of the story is: Don't get confused between a BUSINESS CATEGORY and a TARGET MARKET. Who you are and what you provide will be unique to the chapter, but who you can serve with your product or service is WIDE OPEN for others in your chapter to service as well. Here is an example to push this idea home for you...
A Nutritionist, a Chiropractor, Personal Trainer, and a Health/Beauty professional all stand up in their Sales Manager Moments and ask for referrals to people trying to lose weight. Is this a bad thing? Absolutely not! This is a GREAT thing! Why? Well, all four professionals can service that weight loss client in a unique way within their business offerings. Just because the Chiropractor connects with the client first, DOES NOT mean the other three are "out of luck". With the Givers Gain mentality, that Chiropractor should be looking for ways to include the Nutritionist AND the Health/Beauty professional AND the Personal Trainer within the overall service package for that client. Oh wait... that would mean that those CATEGORIES should sit down and have a Four-On-Four and figure out how they all can BEST refer and include each other in their client acquisition phases! And if they do that... well, they are on their way to creating an alliance that is based on mutual benefit for everyone... They are on their way to creating a POWER TEAM!
Don't take my word for it... ask the Power Teams that exist in High Trust. LBLS Power Team, The Media Marketing Power Team, The Business Development Power Team. They all will tell you the SAME thing.
If we all look at ways to INCLUDE instead of EXCLUDE... all of our businesses will grow in proportion. I hope this was enlightening and I look forward to seeing YOU at a local TARGET MARKET very soon!
Dan Fowler
Red River Productions
www.redriverpro.com
Tuesday, September 28, 2010
High Trust this week - September 28, 2010
Dear High Trust,
Thank you for another great, high energy meeting--our last meeting of the BNI year!
Linda Parra educated us about long-term care during her keynote presentation. I'm sure we'll all be listening for opportunities to refer Linda, especially this week.
Our Socal BNI Assistant Director, Lily Otieno, visited us and used her "stand and deliver" time to recognize several of our members who have outstanding statistics. Congratulations to Kim Spucces, Dan Fowler, George Papacalos, Julaine Waggoner, and Wendy Austin.
Our most important announcement of the day was that there will be no regular chapter meeting on October 5th. Instead, you are encouraged to attend the Winning Strategies for Business conference in Long Beach on October 5th. Dr. Ivan Misner, BNI Founder, will be the Keynote Presenter. This is a FREE EVENT! Even though it's free, you MUST REGISTER. Use this link:
http://www.entrepreneur.com/winningstrategies/index.html
This event is not just for BNI members - it's free for anyone, so invite your associates and clients to join you. They must register too, of course.
You can see the agenda for the conference here:
http://www.entrepreneur.com/winningstrategies/agenda.html
Your Leadership Team encourages you to take advantage of this opportunity, but we understand that not everyone will be able to attend. You will not be penalized in any way if you can't be there.
Right now we expect to resume regular chapter meetings on Tuesday, October 12th. You will hear from your new president, Jarvis Reeves, when there is a goal planning meeting scheduled.
I look forward to celebrating this past BNI year with many of you at “An Evening Among the Stars”, to be held on Friday, October 1st at the Hyatt Regency located at 17900 Jamboree Rd, Irvine, CA 92614.
Speaking of Friday night, have you seen the list of nominees? I fully expect to hear "High Trust" among the winners. Check out the list here:
http://www.socalbni.com/cgi-bin/viewnlcontent.cgi?nlarticle_id=73
Upcoming training opportunities:
MSP – Thursday, September 29th, 9 am in Capistrano Beach and Saturday, October 9th, 8 am in Placentia
Effective Keynote Presentation – 2:00 on Tuesday, October 5th, in Mission Viejo
Hidden Opportunities – 2:00 on Thursday, October 7th, in Capistrano Beach
Networking Opportunity:
Bixby Knolls Supper Club Monday, October 4, 6 pm or 8 pm at Baba Ghanouj, 4276 Atlantic. $20 per person. Our capacity is 50 each seating. RSVP to: info@bixbyknollsinfo.com
Last, but not least, I want to thank all the members of High Trust for making my year as President a smooth, fun, and rewarding experience. You are all amazing business people who exemplify the Givers Gain attitude. A special thanks to our Leadership and Support Team, who made my job easy. Kim Spucces and Dan Fowler--I relied on your expertise and good sense. This past year wouldn't have been as successful--or fun--without you.
Sincerely,
Marilee
Thank you for another great, high energy meeting--our last meeting of the BNI year!
Linda Parra educated us about long-term care during her keynote presentation. I'm sure we'll all be listening for opportunities to refer Linda, especially this week.
Our Socal BNI Assistant Director, Lily Otieno, visited us and used her "stand and deliver" time to recognize several of our members who have outstanding statistics. Congratulations to Kim Spucces, Dan Fowler, George Papacalos, Julaine Waggoner, and Wendy Austin.
Our most important announcement of the day was that there will be no regular chapter meeting on October 5th. Instead, you are encouraged to attend the Winning Strategies for Business conference in Long Beach on October 5th. Dr. Ivan Misner, BNI Founder, will be the Keynote Presenter. This is a FREE EVENT! Even though it's free, you MUST REGISTER. Use this link:
http://www.entrepreneur.com/winningstrategies/index.html
This event is not just for BNI members - it's free for anyone, so invite your associates and clients to join you. They must register too, of course.
You can see the agenda for the conference here:
http://www.entrepreneur.com/winningstrategies/agenda.html
Your Leadership Team encourages you to take advantage of this opportunity, but we understand that not everyone will be able to attend. You will not be penalized in any way if you can't be there.
Right now we expect to resume regular chapter meetings on Tuesday, October 12th. You will hear from your new president, Jarvis Reeves, when there is a goal planning meeting scheduled.
I look forward to celebrating this past BNI year with many of you at “An Evening Among the Stars”, to be held on Friday, October 1st at the Hyatt Regency located at 17900 Jamboree Rd, Irvine, CA 92614.
Speaking of Friday night, have you seen the list of nominees? I fully expect to hear "High Trust" among the winners. Check out the list here:
http://www.socalbni.com/cgi-bin/viewnlcontent.cgi?nlarticle_id=73
Upcoming training opportunities:
MSP – Thursday, September 29th, 9 am in Capistrano Beach and Saturday, October 9th, 8 am in Placentia
Effective Keynote Presentation – 2:00 on Tuesday, October 5th, in Mission Viejo
Hidden Opportunities – 2:00 on Thursday, October 7th, in Capistrano Beach
Networking Opportunity:
Bixby Knolls Supper Club Monday, October 4, 6 pm or 8 pm at Baba Ghanouj, 4276 Atlantic. $20 per person. Our capacity is 50 each seating. RSVP to: info@bixbyknollsinfo.com
Last, but not least, I want to thank all the members of High Trust for making my year as President a smooth, fun, and rewarding experience. You are all amazing business people who exemplify the Givers Gain attitude. A special thanks to our Leadership and Support Team, who made my job easy. Kim Spucces and Dan Fowler--I relied on your expertise and good sense. This past year wouldn't have been as successful--or fun--without you.
Sincerely,
Marilee
Tuesday, September 14, 2010
High Trust this week - September 14, 2010
Dear High Trust,
Thank you for another great meeting this morning. I hope you all come out of our chapter meetings as inspired and motivated as I do. You are an outstanding group of business people and I feel honored to be working with you.
Dr. Michael Majancsik gave an informative keynote speech this morning. Now that we know a little more about his exercise-based chiropractic practice we will be on the lookout for referrals for him, especially for those golfers who want to improve their game.
Our GRC team, Wendy Austin and Tony Gullotto, talked about our short and sweet September Stars Contest. Members should be reporting all BNI activity (1 to 1 meetings, referrals, TYFCB, trainings attended, etc.) to their team captains. The team captains will in turn report to Wendy. We have just one week to go, so be sure to keep your activity level high. It's not only good for the contest, it's just plain good for your business.
Ken Tolerico gave a good Educational Coordinator moment about building trust by using members of your own chapter for your own business and personal needs.
Here is another look at this morning's announcements:
1) LT/Support meeting one week from today, Tuesday, September 21st, immediately following the chapter meeting.
2) Upcoming training opportunities (remember to count this for our contest):
LT Training at Knott’s Berry Farm Resort Hotel– Tuesday, September 14 and Monday, September 20. 8 am or 2 pm both dates. THIS TRAINING IS MANDATORY for all LT and Support Team members, so please register today.
MSP – Wednesday, September 15th, 8 a.m. in Irvine and Friday, September 17th, 2:00 at Skylinks
Effective Keynote – Thursday, September 16th, 10 a.m. in Capistrano Beach
Basic Social Media – Saturday, September 18th, 8 a.m. in Placentia
3) Seal Beach Chamber of Commerce Mixer tonight from 6:00 to 8:00, hosted by Heifer International at 330 Main Street, Seal Beach, 90740
4) Dr. Ivan Misner, BNI Founder, will be the Keynote Presenter at the Entrepreneur Conference "Winning Strategies" in Long Beach on October 5.
This is a FREE EVENT - Look at the link to the event flyer on our SoCal BNI website. It's in the upper right corner. You'll see the full slate of presenters, and you can register at the same time.
Even though it's free, you MUST REGISTER. This event is not just for BNI members - it's free for anyone, so invite your associates and clients to join you. They must register too, of course.
Have you responded to the "survey monkey" about this event? If not, please do so now.
5) Victory Networkings’s Connect and Exchange Luncheon
Monday, September 20th, noon to 2:00 pm. (Check in starts at 11:30 am.)
Olive Garden Restaurant, 2955 Alton Parkway, Irvine 92714. Special no-host lunch menu. E-mail Lauren@VictoryNetworking.com to RSVP.
Wishing you a profitable week,
Marilee
Thank you for another great meeting this morning. I hope you all come out of our chapter meetings as inspired and motivated as I do. You are an outstanding group of business people and I feel honored to be working with you.
Dr. Michael Majancsik gave an informative keynote speech this morning. Now that we know a little more about his exercise-based chiropractic practice we will be on the lookout for referrals for him, especially for those golfers who want to improve their game.
Our GRC team, Wendy Austin and Tony Gullotto, talked about our short and sweet September Stars Contest. Members should be reporting all BNI activity (1 to 1 meetings, referrals, TYFCB, trainings attended, etc.) to their team captains. The team captains will in turn report to Wendy. We have just one week to go, so be sure to keep your activity level high. It's not only good for the contest, it's just plain good for your business.
Ken Tolerico gave a good Educational Coordinator moment about building trust by using members of your own chapter for your own business and personal needs.
Here is another look at this morning's announcements:
1) LT/Support meeting one week from today, Tuesday, September 21st, immediately following the chapter meeting.
2) Upcoming training opportunities (remember to count this for our contest):
LT Training at Knott’s Berry Farm Resort Hotel– Tuesday, September 14 and Monday, September 20. 8 am or 2 pm both dates. THIS TRAINING IS MANDATORY for all LT and Support Team members, so please register today.
MSP – Wednesday, September 15th, 8 a.m. in Irvine and Friday, September 17th, 2:00 at Skylinks
Effective Keynote – Thursday, September 16th, 10 a.m. in Capistrano Beach
Basic Social Media – Saturday, September 18th, 8 a.m. in Placentia
3) Seal Beach Chamber of Commerce Mixer tonight from 6:00 to 8:00, hosted by Heifer International at 330 Main Street, Seal Beach, 90740
4) Dr. Ivan Misner, BNI Founder, will be the Keynote Presenter at the Entrepreneur Conference "Winning Strategies" in Long Beach on October 5.
This is a FREE EVENT - Look at the link to the event flyer on our SoCal BNI website. It's in the upper right corner. You'll see the full slate of presenters, and you can register at the same time.
Even though it's free, you MUST REGISTER. This event is not just for BNI members - it's free for anyone, so invite your associates and clients to join you. They must register too, of course.
Have you responded to the "survey monkey" about this event? If not, please do so now.
5) Victory Networkings’s Connect and Exchange Luncheon
Monday, September 20th, noon to 2:00 pm. (Check in starts at 11:30 am.)
Olive Garden Restaurant, 2955 Alton Parkway, Irvine 92714. Special no-host lunch menu. E-mail Lauren@VictoryNetworking.com to RSVP.
Wishing you a profitable week,
Marilee
Thursday, October 8, 2009
Why join BNI
Being a member of BNI is like having many other salespeople working for you. Each member carries a card file with all chapter members’ cards in it. When a client, associate, or friend mentions a need that can be filled by a member of the chapter, the member can provide a referral to fill that need.
If your business relies heavily on referrals, then BNI is an organization that you need to check out.
If your business relies heavily on referrals, then BNI is an organization that you need to check out.
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