Social Media Classes ARE BACK!

Social Media Classes ARE BACK!

Many members in the region have requested that the Social Media classes, both Basic and Advanced be put on the Success Workshop calendar...and guess what?  We have added BOTH classes on the same day at the same location in Irvine for you to take advantage of the social media marketing opportunities available to all BNI members in the social media universe.

REGISTER for the Social Media BASIC class here:  http://www.socalbni.com/eventdetails.php?eventId=8254

Online Training Academy
18004 Sky Park Circle, Suite 140
Irvine  Ca
United States - 92614
Ph. No: 949-783-5076
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REGISTER for the Social Media ADVANCED class here:  http://www.socalbni.com/eventdetails.php?eventId=8255

Online Training Academy
18004 Sky Park Circle, Suite 140
Irvine  Ca
United States - 92614
Ph. No: 949-783-5076
View Map

What will BNI Members get out of these classes?

1) How to market YOUR business better and how to set yourself (and your company) up for ongoing referral sources.

2) How you can market and promote YOUR CHAPTER better and attract the RIGHT kinds of visitors to your weekly meetings and increase your overall visitor conversion ratio.  More qualified visitors, more qualified members = more qualified REFERRALS for you and your fellow chapter members.

3) How you can generate MORE referrals for your fellow chapter member through the use of social media AND the every evolving BNI Connect system.

Take some time and learn what other BNI members are raving about!  See what others are saying:

“Dan Fowler did a great job teaching the Social Media basic class. So informative, comprehensive, and made everything easy to understand. A very organized, relevant, and necessary training to take for anyone interested in networking and gaining more business via social media. I can't wait for the Advanced Social Media training!"
Thanks Dan!   Dr. Kathy Warren, Warren Chiropractic

“I have attended three of Dan's Social Media training sessions and have always been impressed with him. He is an excellent trainer, thoroughly covering his topic. He makes sure any questions get answered without getting sidetracked from the material he has set out to present.”  Marilee Bryant, Independent Consultant, Creative Memories

“The social media class that Dan Fowler taught was very insightful and fun! It's a class that teaches you how to get people's attention and how to advertise effectively for a low to no price! Great class and great teacher!!”  Christina Razo

REGISTER for the Social Media BASIC class here:  http://www.socalbni.com/eventdetails.php?eventId=8254

REGISTER for the Social Media ADVANCED class here:  http://www.socalbni.com/eventdetails.php?eventId=8255

I look forward to seeing you there!

What is the key to a successful live event?

Let’s face it, the economy is not the same as it was 6 months ago.  People are becoming a lot pickier with their time and money.  I work with a ton of professional speakers.  Many of them are telling me how different it is to speak.  Events that would usually have 400-500 people are lucky to get 100 people.

Everything seems to be shifting online.  Having produced several live events, I still feel you can have a successful and profitable event.  A friend of mine asked me about this and here is what I had to say:

What is the key to pulling off a successful event (content & guest speakers)

Understanding what your target market wants and giving it to them.
There are several key pieces to having a successful event:

1. The right message for the right audience
2. The best speakers (you can get top speakers if you can book
   seats) Then you do a split with them. They pay their own way…..you
   share in the sales they make.
3. GREAT and ample marketing. Typically it can take 3-4 months to
   put people into seats. Just depends on how big your network is to
   start. Many times you can find people with large databases to
   promote the event for a split of ticket sales. I would keep the
   seats a low price with high value to have more people in a room.
4. Good use of time. Right now, people don’t want to have to spend
   a lot of time away.  I would consider doing a one day event, you can
   realistically have 4 speakers for the day. I would offer networking
   opportunities before, during and after the event to help boost
   attendance. You might want to offer a lunch so people can quickly
   get in and out of lunch and network together.
5. Powerful branding…..the more people feel they understand
   you….the more you will sell.
6. Follow up, follow up, follow up – when I book an event (and I
   have done many) I follow up with the attendees several times before
   the event to ensure we have the maximum attendance. People forget
   why it was so important to show up. My messages get progressively
   more energetic the closer an event comes.

Can you actually turn a profit from holding and event? YES!

1. You can make money from ticket sales.  Again keep it low so you
   can increase attendance. Even if you do a 50/50 split with people to
   promote the event, you should easily be able to cover your costs
   plus a little extra with a well attended event. Shoot for 300 people
   and you will hopefully get 100. You can offer attendees to bring a
   friend, business associate or family member for half off or for free
   to boost attendance.
2. You can make money from each speaker.  Most likely, this is
   where you will make the most money.  At least you should depending
   on how experienced your speakers are.  Right now, you can get pretty
   amazing speakers if you have a well attended event.   Do a 50/50
   split and have them offer packages from $497 and higher. I would do
   a big bonus for anyone getting the whole package.  Meaning, if they
   purchase all packages you have a huge bonus for them.
3. You can sell your next event and keep the excitement and
   momentum going.

What is your experience with live events?  Are you more likely to
attend a free webinar or attend a live event?