Social Media Classes ARE BACK!

Social Media Classes ARE BACK!

Many members in the region have requested that the Social Media classes, both Basic and Advanced be put on the Success Workshop calendar...and guess what?  We have added BOTH classes on the same day at the same location in Irvine for you to take advantage of the social media marketing opportunities available to all BNI members in the social media universe.

REGISTER for the Social Media BASIC class here:  http://www.socalbni.com/eventdetails.php?eventId=8254

Online Training Academy
18004 Sky Park Circle, Suite 140
Irvine  Ca
United States - 92614
Ph. No: 949-783-5076
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REGISTER for the Social Media ADVANCED class here:  http://www.socalbni.com/eventdetails.php?eventId=8255

Online Training Academy
18004 Sky Park Circle, Suite 140
Irvine  Ca
United States - 92614
Ph. No: 949-783-5076
View Map

What will BNI Members get out of these classes?

1) How to market YOUR business better and how to set yourself (and your company) up for ongoing referral sources.

2) How you can market and promote YOUR CHAPTER better and attract the RIGHT kinds of visitors to your weekly meetings and increase your overall visitor conversion ratio.  More qualified visitors, more qualified members = more qualified REFERRALS for you and your fellow chapter members.

3) How you can generate MORE referrals for your fellow chapter member through the use of social media AND the every evolving BNI Connect system.

Take some time and learn what other BNI members are raving about!  See what others are saying:

“Dan Fowler did a great job teaching the Social Media basic class. So informative, comprehensive, and made everything easy to understand. A very organized, relevant, and necessary training to take for anyone interested in networking and gaining more business via social media. I can't wait for the Advanced Social Media training!"
Thanks Dan!   Dr. Kathy Warren, Warren Chiropractic

“I have attended three of Dan's Social Media training sessions and have always been impressed with him. He is an excellent trainer, thoroughly covering his topic. He makes sure any questions get answered without getting sidetracked from the material he has set out to present.”  Marilee Bryant, Independent Consultant, Creative Memories

“The social media class that Dan Fowler taught was very insightful and fun! It's a class that teaches you how to get people's attention and how to advertise effectively for a low to no price! Great class and great teacher!!”  Christina Razo

REGISTER for the Social Media BASIC class here:  http://www.socalbni.com/eventdetails.php?eventId=8254

REGISTER for the Social Media ADVANCED class here:  http://www.socalbni.com/eventdetails.php?eventId=8255

I look forward to seeing you there!

Thoughts on Basic Social Media Prospecting

On Wednesday this week I attended Dan Fowler's Basic Social Media Prospecting class. I took the class hoping to learn something new that would take me to the next level; especially since (I thought) I already know a good amount about social media. Well, I learned some great things!

The best thing I learned was that "social media is about categorizing content, rather than trying to capitalize on trends." This was groundbreaking for me because I never thought about social media as even having categories. This is important to know because each kind of social media is for a certain purpose and can be best used once you understand its category. There are: search engines, social bookmarking, blogging and micro-blogging, media sharing, social and business networking, etc.

The next best thing I learned was that social media is inbound marketing, this means your business has permission and invitations from your friends/followers to be a resource to them. This kind of marketing creates the opportunity for the traditional kind of inbound marketing to be most effective. I love this idea because I inherently dislike traditional inbound marketing (i.e., direct mail) because I believe it is not cost effective or even slightly efficient. However, after Dan's revelation of using outbound marketing only after you have made a connection (and most importantly gained trust) through inbound marketing I am more excited than ever to revamp the social media marketing for the Law Office of Veronica R. Guzman!